What makes a business successful or not? Mark Blumsky shows how a defining point of difference in the way we treat customers can turn an ordinary business into a successful one. Using examples, he shows how you can identify your point of difference, and then implement it. Bringing in his own experience in politics and as a shoe store owner, he also brings in otehr industries and examples in this simple, readable book.

Paperback
01-06-2009
Hachette New Zealand Ltd
9781869711580
198 x 129 mm
176